Better Than Sugar

Sulphur-free jaggery · gud · shakkar Sugarcane, slow fire
and nothing else.

Open-pan jaggery (gud) from the Bijnor cane belt — clarified with okra sap instead of sulphur, reduced over wood fire, and bought direct from the families who grow it. Jaggery powder (shakkar) for your chai, gud blocks for your dal.

No Additives No Artificial Colours No Chemicals 100% Natural Farmer Direct Sulphur Free
100% natural
indiGUD sulphur-free Jaggery Powder (shakkar) 400 g pouch
indiGUD sulphur-free Jaggery Blocks (desi gud) 800 g pouch
No Additives No Artificial Colours No Chemicals 100% Natural Farmer Direct Sulphur Free
The range

Two products. One pan.

Both come from the same sulphur-free batches, cut from the same week's pressing. The only question is what your kitchen needs.

Why it tastes different

The shortcuts we did not take.

Commodity jaggery is made fast and made pale. Neither is an accident, and both cost you something on the plate.

Minerals, Not Empty Calories

Refining strips sugarcane of everything but sucrose. Open-pan jaggery keeps the iron, magnesium and potassium that were there all along.

Slow Heat, Shallow Pans

Juice is reduced over wood fire in shallow iron pans across several hours. It is slower and costlier than vacuum boiling — and it is the whole flavour.

Clarified Without Chemicals

The trade uses sulphur and hydros to force a pale colour. We use okra sap, exactly as it has been done for two centuries.

Bought at the Farm Gate

We buy from 40+ smallholder families at a premium over the mandi rate, in cash, on the day of pressing.

40+
Partner farms
0
Additives, ever
4 hrs
Cane to pan
2019
Making it since
From cane to pouch

Six steps, none of them rushed.

Roughly fourteen hours from a standing stalk to a sealed pouch. Most of it is waiting.

01

Harvest

Cane is cut at first light between November and March, when the sucrose in the stalk peaks.

02

Press

Crushed within hours of cutting. Juice that waits overnight ferments and never sets clean.

03

Clarify

Okra sap draws the impurities to the surface. They are skimmed off by hand, three or four times.

04

Reduce

Four hours over wood fire in a shallow iron pan until the juice darkens and thickens to a thread.

05

Set & Cut

Poured into wooden moulds to cool overnight, then cut into blocks — or dried and stone-milled to powder.

06

Pack

Batch-coded and sealed into resealable, food-grade pouches within the same week.

Better than sugar

What refining takes away.

Jaggery is still a sugar — we would never pretend otherwise. The difference is everything that survives alongside it.

  indiGUD Jaggery Refined White Sugar
Processing Open-pan, wood-fired Vacuum boiled & centrifuged
Clarifying agent Okra sap Sulphur dioxide, phosphoric acid
Minerals retained Iron, magnesium, potassium Effectively none
Bleaching None Bone char or ion-exchange resin
Colour Natural amber Chemically whitened
Flavour Caramel, molasses, mineral Flat sweetness
In other kitchens

What people do with it.

I switched our entire bakery over. The crumb is softer and the caramel note does something white sugar simply cannot.
Ananya Rao
Head Baker, Flour & Fig — Bengaluru
It actually dissolves. I had written off jaggery powder after three gritty brands before this one.
Vikram Sethi
Home cook — Pune
The blocks taste like the ones my grandmother kept in a steel dabba. That is the highest compliment I have.
Meera Krishnan
Food writer — Chennai
Questions

Before you ask.

Yes. Gud (गुड़, also spelt gur) is the Hindi word for jaggery — sugarcane juice boiled down until it sets, with no refining in between. indiGUD Jaggery Blocks are traditional gud, hand-cut into cubes.

Shakkar (शक्कर) is the name used across north India for jaggery that has been dried and broken down into a powder. indiGUD Jaggery Powder is shakkar: the same open-pan gud, stone-milled fine so it dissolves straight into chai, milk and batters.

Both products are in final packaging trials. Online ordering opens shortly — leave your details on the contact page and we will write to you the day it does.

Most commodity jaggery is clarified with sulphur and hydros to force a pale, uniform colour, then vacuum-boiled for speed. Ours is clarified with okra sap and reduced over wood fire in open pans. It is darker, slower and costs more to make.

It is still a sugar and should be treated as one. The difference is what comes with it: unrefined jaggery retains iron, magnesium and potassium that refining removes entirely. It is a better sugar, not a health food.

Powder for anything you stir or bake: tea, coffee, batters, marinades. Blocks for anything you simmer, grate or eat as-is: dal, laddoos, festival sweets.

Unrefined jaggery is hygroscopic — with no anti-caking agents it draws moisture from humid air. Keep it in an airtight jar somewhere cool and it stays free-flowing. Stickiness is a sign there is nothing added, not a sign of spoilage.

Colour is the quickest tell. Sulphur and hydros bleach jaggery to a pale yellow; sulphur-free gud is a deeper amber to dark brown and tastes of caramel rather than plain sweetness. Ours is clarified only with okra sap, and every pouch carries a batch code you can ask us about.

In the Bijnor sugarcane belt of western Uttar Pradesh. Cane comes from 40+ smallholder farms near Dhampur and Noorpur and is pressed, clarified and set in open pans the same day it is cut.

Yes. We supply bakeries, cafés and retailers across India. Write to indigud.business@gmail.com with your volumes and we will come back within two working days.

Gud · Gur · Shakkar · गुड़

One sugarcane, many names.

Gud (गुड़, often spelt gur) is what most of India calls jaggery: sugarcane juice boiled down in an open pan until it sets, with nothing taken out and nothing bleached in. Our Jaggery Blocks are exactly that — traditional desi gud, hand-cut into cubes.

Shakkar (शक्कर) is the same gud, dried and broken down into a loose powder. That is our Jaggery Powder: stone-milled fine enough to dissolve in chai, warm milk and cake batter like ordinary sugar.

Whichever word you use, look for one thing on the label: sulphur-free. Pale, lemon-yellow gud has usually been whitened with sulphur and hydros. Proper jaggery is amber to dark brown, and tastes of caramel rather than plain sweetness.

Read the full gud & shakkar guide

indiGUD sulphur-free gud (jaggery blocks) pouch

Almost ready.

Online ordering opens shortly. Send us a note and we will write to you the day the first batch goes live.